3 Effective Catering Business Marketing Strategies You Should Use
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If you run a catering business, you probably already have an idea that competition can be pretty fierce. Caterers are always looking for clients, and that's why different business owners exercise every marketing strategy to entice prospects and win their trust and patronage. It can be tough to muscle it out against all the different caterers that are trying to win over the same audience, but there are some marketing strategies that you can put to use to make it easier for you to win clients. Read more great facts on best catering website design, click here.
Find out how to effectively market your catering business with these strategies.
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1. Direct Mail is Always Relevant - Lots of those who have become completely consumed in modern technology will tell you that direct mail is obsolete, but that's not actually the case. The effectiveness of direct mail depends on the business using it, and in an industry like catering, it will always be relevant. Before an event, be sure to print out some business cards and pamphlets with your contact information and menu to give guests an idea of what else you offer. Ask your clients if they would allow you to hand out a few during their event, or just leave some in strategic areas for people to pick up if they're interested. For more useful reference regarding catering websites , have a peek here.
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2. Use a Catering Website - These days, most everything can be found on the internet, and as a business hoping to bump out your competition, you should be smart to leverage what's available to you. Go online and build a catering website where you can showcase your menu, your rates, and your contact information to make it easier for people to reach you. you can even have a page dedicated to testimonials and client reviews to help others make the decision about booking a catering job with you.
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3. Leverage Your Packaging - Even the smallest details of how you prepare and store your food can make big differences in terms of your marketing. If for example your client wants to give away individually packaged cupcakes as giveaways for their event, you can place a small sticker of your business name and contact information on the box so that those who receive it will know where it's from. For leftovers, packing food in clear reusable containers with your business name, logo, and contact information also proves to be an effective way to make leftovers even more ideal. Please view this site http://www.wikihow.com/Choose-a-Good-Caterer for further details.